Tokoin Talks Workshop: Creative Ways to Align Business and Brand Strategy

Tokoin conducted a workshop on business branding and marketing on Wednesday, May 29 2019 in WeWork CoWorking Space, Astra Tower, Jakarta. The workshop, titled “Creative Ways to Align Business and Brand Strategy”, was attended by entrepreneurs, business executives, and business owners. With the holding of the event, Tokoin aims to enhance the competitiveness and characteristics of Indonesian MSMEs as part of the emerging markets. This workshop signifies Tokoin’s participation in accelerating the growth of Indonesian MSMEs and start-ups by specifically addressing the aspects of business branding and marketing.

The materials were delivered by an expert in marketing and brand activation with prominent experience in the start-up industry, Jessica Carla.

According to Jessica, business players need a good preparation for branding strategy. With the continuously growing technological advancements, that kind of workshop will help them in figuring out the most appropriate method of brand activation for their business brand. Jessica added, “Branding and marketing are like the lyrics of a song. Lyrics help the listeners remember the song better. Lyrics also create a story in the heart of the listeners. Branding is a representation of how the customers see us. In the start-up industry, there is a tendency to burn money, and this method can be made effective with a unique and powerful branding strategy and targeted marketing which start by understanding what customers like best.”

In line with Tokoin’s mission to accelerate MSMEs, Mutia Rachmi, Project Manager of Tokoin said, “In Tokoin, we always work closely with MSME players to identify the challenges they encounter in this digital era towards the fourth Industrial Revolution. In this workshop, we enthusiastically invite MSME players and start-up entrepreneurs to be creative when making innovations to accelerate their business.” Tokoin realized that MSMEs have been actively contributing to the country’s economy. Thus, the workshop conducted by Tokoin is essential to invite more relevant parties to get involved in supporting and educating MSMEs for their better and faster acceleration.

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Author: Tokoin Official

TOKOIN is a platform that establishes the identity of MSMEs as an acceptable reputation in the business ecosystem. TOKOIN presents a better and modern business ecosystem that offers valuable partnerships to address inclusive growth. As a platform, TOKOIN captures and processes business information from the users as a valuable asset, which, in our ecosystem, translates to the trusted reputation of the MSMEs as our users to access previously inaccessible financial business services from providers which act as our partners. Therefore, TOKOIN links the business and financial sectors to launch a scheme of financial inclusion. The partnerships formed in TOKOIN will subsequently contribute to the national economic growth.

2 thoughts on “Tokoin Talks Workshop: Creative Ways to Align Business and Brand Strategy”

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    1. Hi,

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