Tokoin held a workshop themed business branding and marketing on Wednesday, May 29 2019 in WeWork CoWorking Space, Astra Tower, Jakarta. This workshop titled Creative Ways to Align Business and Brand Strategy attended by entrepreneurs, business executives and business owners. With this event Tokoin aims to form the competitiveness and better character of Indonesian MSME as part of the emerging markets
This workshop is also a prove that Tokoin participates also in accelerating the growth of MSME and Indonesian startup, this time specifically from the aspect of business branding and marketing.
The subject of this workshop was delivered by an expert in marketing and brand activation which has the experience in the startup industry, Jessica Carla.
According to Jessica, business players need a good preparation for branding strategy. With the continuously growing technology trend, this kind of workshop will help them in figuring out the most appropriate method of brand activation for their business brand. Jessica said that, “Branding and marketing are like the lyrics of a song. Lyrics help the listener to remember the song better. Lyrics also create a story in the heart of the listeners. Branding is a representation of how the customers see us. In a startup industry, there is a tendency to burn money, this method can be made effective with a unique and powerful branding strategy and targeted marketing which start by understanding what customers like best.”
In line with the mission to accelerate MSME, Mutia Rachmi, Project Manager of Tokoin said, “In Tokoin, we always work closely with the MSME players to identify the challenge in this digital era towards Fourth Industrial Revolution. In this workshop we actively invite MSME player and startup entrepreneurs to creatively make innovations to accelerate their business.”
Tokoin realised that MSME is actively contributing to the country’s economy. This forum created by Tokoin is essential to invite more relevant parties to actively take part and actively involved to support and educate MSME for a better acceleration.