The chairs have been set up. The tables are sparkly clean. After the scent of freshly brewed coffee lingers in the air, and the small lamp lights up the stacks of fresh croissants and bread in the display case, the sign is flipped to “Open”.
Behind the cafe counter, Budi the guy who flipped the “open” sign, is ready to welcome his first customer this morning. His special menu for today is the Kintamani single origin coffee paired with srikaya croissant which the special ingredients are supplied from the local farmer in Yogyakarta and Bali. His customers are going to be pampered with sweetness and light coffee today.
Depending on the day, the business is always up to something. Whether it’s picking up groceries supply, office appliances, cleaning supplies and other things to maintain the cafe is clean and presentable, and also the menu is keep rotating everyday. Budi works alongside his team, including his barista and his patissier everyday to keep testing the menu, and gaining an understanding of their costumer’s preferences. This way, as a business they keep making innovation.
A couple of months ago, Budi opened the cafe with the startup cost for a cafe of 50M rupiah. With 5 of his friends as his staff, Budi manages the cafe located in South Jakarta, where college students usually find a place in the afternoon with a good wifi connection and indie music playing in the background and middle-aged worker hangs out after working hours with chilled modern jazz. This ambience is also part of the plan as startup ideas for a cafe.
Based on Act no. 20 year 2008, in Indonesia, businesses such as Budi’s cafe is classified as MSME; “Criteria for Small Business are as follows: a. have a net worth of more than Rp 50,000,000 (fifty million rupiahs) up to a maximum of Rp. 500,000,000.00 (five hundred million rupiahs) excluding land and buildings for business premises.”
In Indonesia, businesses like Budi’s is one of the 59.2 millions of currently operating MSME. These businesses still have many potential to be tapped in as a part of the emerging market, because they are keep growing each year, and the number increases from time to time. But how are they going to sustain and expand in the environment? What aspects need to be improved and supported to gain bigger business opportunities?
Keep on following the journey of Budi’s cafe to know more about the nitty gritty of cafe startup business and MSME business. See you on the next episode!
photo credit: NorthJersey.com