From Coffee Cultivation to Coffee Cup, A Wisdom Captured

“Do these people know where they coffee come from, until it is poured on their cup or tumbler, warm and fragrant, ready to be sipped to fuel their mind, body and soul for the rest of the day?”

That’s what the barista mostly think when the coffee is being handed to the customer. When the customer’s turn to the barista and ask more about the coffee, that is when the barista feel more on the beam to articulate the story behind the coffee.

Coffee is perishable. Coffee beans will start to lose freshness gradually after they got roasted. The best time to consume the coffee after the process is about a month for coffee beans and two weeks for ground coffee. The grains of grounded coffee is more sensitive to moisture, heat, air and light is easier for them to lose its freshness, flavors and aroma.

To serve the best coffee for the customers, the barista survey the coffee farmers in Java and Bali. They are connected with many coffee farmers and coffee bean production, as their supplier who provide them with high quality coffee every week. The farming system in Bali is exceptionally notable, as most of the farmers adopt organic cultivation process which refrain the use of synthetic chemical fertilisers, pesticides in order to harvest the fully organic coffee berries.

In West Java, there is this network of Puslikoka or Pusat Penelitian Kopi dan Kakao (Indonesian Coffee and Cocoa Research Institute) which regularly conduct the research and training agenda to enrich the local coffee farmers about the importance of high quality coffee cultivation. Indonesian coffee are acknowledged among the best coffee in the world and Indonesian coffee farmers are also recognized as the crucial players in the coffee industry.

The MSME sector in emerging markets such as Indonesia is also includes the agricultural sector. According to the Agricultural Ministry of Indonesian Republic, in 2018 the local coffee production reached 674.636 tons, increased only 1% from 2017. The productivity level had grown in stagnant because most of the land areas, including the coffee trees are aged and the land fertility has dropped.

To significantly increase the productivity, repopulation is also needed to reduce the tree gaps and intensify the cultivation. Meanwhile, the funds from the Regional Development Budget is still low. Around Rp1,63 trillions distributed to the total commodity land all across Indonesia of 1.25 million hectares. This budget is addressed to the land rejuvenation and farm revitalization.

This part of MSME in Indonesia, the agriculture MSME sector is often heavy ladened with stereotypes that says the farmers are uneducated workers while actually this is a total assumption and uncalled for as they have high standards for their land and farming method. These are the potential of Indonesian agriculture that still have much bigger opportunities to expand and develop. This assumption has outgrown because the farmers do not have a proper bargain position. Their coffee are sold at a very low price, while in fact, after their coffee beans reach export market the price goes way up to four times higher.

So now that the farmers are already have mastered their method and system to produce high quality coffee, regular buyers like Budi’s cafe and even global market, they still lack the reputation to make their whole farming business is recognizable in the mainstream industry that they production is matter and impactful. There should be an infrastructure to facilitate the reputation building of small businesses. An infrastructure that is trusted, validated and efficient to be implied in the business operation. Maintaining the process is essential, and the infrastructure should be able to capture all the important aspects and compile it in a measurable way, a ledger.

Image source:

Author: Tokoin Official

TOKOIN is a platform that establishes the identity of MSMEs as an acceptable reputation in the business ecosystem. TOKOIN presents a better and modern business ecosystem that offers valuable partnerships to address inclusive growth. As a platform, TOKOIN captures and processes business information from the users as a valuable asset, which, in our ecosystem, translates to the trusted reputation of the MSMEs as our users to access previously inaccessible financial business services from providers which act as our partners. Therefore, TOKOIN links the business and financial sectors to launch a scheme of financial inclusion. The partnerships formed in TOKOIN will subsequently contribute to the national economic growth.

2 thoughts on “From Coffee Cultivation to Coffee Cup, A Wisdom Captured”

  1. After examine a couple of of the weblog posts on your web site now, and I actually like your approach of blogging. I bookmarked it to my bookmark web site list and might be checking again soon. Pls check out my site as effectively and let me know what you think.

    1. Hi,

      Thank you for your comment, it is very much appreciated.
      To know further about Tokoin, please make sure you subscribe to our newsletter through our website ( as well as following us on all our social media accounts @tokoinofficial. You can also join our telegram groups: (for global community) and (for Indonesian community).
      We will keep updating the progress of our project as well as news and information related with blockchain, business and technology.
      Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *