Coffee Aficionados and The Hustling Progress of MSME

In a busy town such as Jakarta, it seems like there are no quiet time under the daylight. Like this one afternoon, even when the rain pours over the city, the rushing vehicles are still roaming on the road. Budi’s coffee shop is also part of the city’s persevering entities. Coffee aficionados are always curious and enthusiastic about the coffee recipe or brewing methods, so his Barista is the frontman of the coffee shop, who do the work of serving inquisitive customers with a bright smile even when the weather is cloudy.

This is the uniqueness of small businesses like Budi’s. They connect with people. They have to be ready to customize the order based on the customer’s preferences, whether it is cream or milk and a V60 or a pour over. The friendliness is one of the key microskills that Budi and the team were looking for, so they came across a friend of them who is a master of coffee and a person who is affectionate when communicating with people. This brings Budi’s coffee house as a small business that opens up more opportunities in its environment.

The emergence of small businesses including in emerging market is one of the expected sectors to upturn the job creation. According to the Workshop and Stakeholders Consultation on Enhancing MSMEs Financing of 2019 in Cambodia which was held by the United Nation organization, Economic and Social Commission for the Asia Pacific (UNESCAP), micro, small and medium enterprises (MSMEs) constitute the largest number of companies and they make a significant contribution to economic growth and job creation across countries in Asia and the Pacific(1).

This is the contribution from MSME to the global demand of job creation. Currently, MSME is accounted for the 60 to 70 percent of total employment(2). Especially for arising MSME that are based on the part of the globe with rich cultural background and the huge potential of the hospitality industry, micro skills are seen as an important challenge to be incorporated in the business process. This will bring up the chance of building trust and connection from the market and subsequently leading to the significant trust from the industry as highly potential to develop and prosper.

Now if the MSME businesses like Budi’s coffee shop has this potential be recognized and supported within the environment, which ecosystem are able to assist its progress? The major government organizations and mainstream institutions has been preparing and anticipating this potential so the MSME has got to be ready as well to adapt for the change and challenge. The question is, how and in what method can the MSME comply to the global and valid standards?

  1. https://www.unescap.org/events/workshop-and-stakeholders-consultation-enhancing-msmes-financing-cambodia-comparative
  2. https://www.un.org/en/events/smallbusinessday/


Image credit: Fikry Azda Din, the winner of INDONESIA AEROPRESS CHAMPIONSHIP 2018 (photo from https://majalah.ottencoffee.co.id/fikry-azda-din-juara-indonesia-aeropress-championship-2018/)

Author: Tokoin Official

TOKOIN is a platform that establishes the identity of MSMEs as an acceptable reputation in the business ecosystem. TOKOIN presents a better and modern business ecosystem that offers valuable partnerships to address inclusive growth. As a platform, TOKOIN captures and processes business information from the users as a valuable asset, which, in our ecosystem, translates to the trusted reputation of the MSMEs as our users to access previously inaccessible financial business services from providers which act as our partners. Therefore, TOKOIN links the business and financial sectors to launch a scheme of financial inclusion. The partnerships formed in TOKOIN will subsequently contribute to the national economic growth.

22 thoughts on “Coffee Aficionados and The Hustling Progress of MSME”

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