In a busy town, such as Jakarta, it seems like there is no quiet time under the daylight. Like this one afternoon when the rain is pouring over the city, rushing vehicles are still roaming on the road. Budi’s coffee shop is also part of the city’s persevering entities. Coffee aficionados are always curious and enthusiastic about his coffee recipe or brewing methods, so his barista is assigned to be the frontman at his coffee shop, serving inquisitive customers with a bright smile even when the weather is cloudy.
This is the uniqueness of small businesses like Budi’s. They connect with people. They have to be ready to customize the order based on the customers’ preferences, whether it is cream or milk and a V60 or a pour-over. Friendliness is one of the key micro-skills that Budi and the team are looking for, and they were fortunate to come across a friend who is a master of coffee brewing and at the same affectionate when communicating with people. This naturally brings Budi’s coffee house more opportunities.
In fact, MSMEs in the emerging markets is one of the expected sectors to upturn job creation. According to the Workshop and Stakeholders Consultation on Enhancing MSMEs Financing of 2019 in Cambodia, held by the United Nations’ Economic and Social Commission for the Asia Pacific (UNESCAP), micro, small, and medium enterprises (MSMEs) constitute the largest number of companies and continue making significant contributions to economic growth and job creation across countries in Asia and the Pacific(1).
With regards to the global demand for jobs, MSMEs currently account for 60-70% of total employment(2). Especially for arising MSMEs based in countries with rich cultural background and huge potential in the hospitality industry, micro-skills are deemed important yet challenging to be incorporated in the business process. But if successful, this will develop trust and connections from the market and, subsequently, the larger industry, and can promise prosperity.
If MSME businesses, like Budi’s coffee shop, has the potential to be recognized and supported within the environment, which ecosystem is able to assist their progress? Major government organizations and mainstream institutions have been preparing and anticipating this potential, so MSMEs need to get ready as well to adapt for upcoming changes and challenges. Then, the questions remain: How and by which method can MSMEs comply with global and valid standards?
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